The 52 Inspired People Project was created initially as an art project. Using my design skill set, I established a campaign Identity and brand to convey the importance of the project. I like to show this as an example of diversity in projects and how all my knowledge base can achieve a project's demands.
Facing with the challenge of conveying why I'm making portraits, I relied heavily on a foundation of campaign mark and PR messaging. The artist statement was created and additional talking points and answers to questions were outlined for social marketing.
Campaign Components: Logo, Campaign Identity and guideline, Marketing Plan, PR outline, YouTube Intro, Time-lapse Videos, Promotional Video ("And Artist's Statement"), 52 Portrait Paintings on Canvas
52 Inspired People Collection
52 Inspired People YouTube Playlist