Development and Implementation of Brand Platform, Brand Strategy, Brand Identity, Website, and Marketing Assets.
The client hated his name and his mark. When Mike (Big Mack) approached HDC he had a significant challenge on his hands with his brand; his business was growing and evolving with the times, but the mark has aged poorly. This was because—what seemed like a good idea at inception—there was an image of a mouse in their logo. For a tech company, this has produced a conflicting assumption that says 'outdated' when he wants his brand to represent his passion and expertise in the newest technology.
We covered all visible elements of a brand. We had implemented an effective brand strategy beginning with an analysis on how the brand is currently perceived, proceeding by planning how the brand should be perceived to secure the company objectives.
